Written in the late 1990s, The Estrogen Alternative was the first book of its kind to outline the options and benefits to women interested in synthetic hormones, Selective Estrogen Receptor Modulators (SERMs). Written by Dr. Goldstein and Laurie Ashner (a prominent journalist and therapist), The Estrogen Alternative answered questions many women had about traditional estrogen therapy, and arms readers with information necessary when they consult with their physicians.